Monday, November 06, 2006

What you see is what you get... (not always!)

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Now here's a change, a photo which isn't me. Of course you'll all say there's a very strong resemblance though. Looking at it you'll immediately recognise he also has 2 arms, 2 legs, 2 eyes, 2 ears. Just so totally like me it's amazing. Anyway, there's a story to it so stand by for the end of the waffle.
Size matters, so they say. Found this interesting news item which might interest a few on my blog. Women have for a long time worn bras that 'lift', 'separate', 'firm', 'enhance' their feminine attributes. This has become acceptable over time and no one thinks twice about it. Sometimes it's a big surprise when the bra comes off...
Now, what about us men? Don't we have the right to 'enhance' our male attributes? Well the Australian underwear company aussieBum has released its Patriot range of undies for men wanting to make their package look bigger.
"It basically lifts, separates and extends," said aussieBum founder Sean Ashby.
"This design uses all of the natural assets of the person, whether they be big, small or indifferent." The underwear features a 'wondercup', a pouch used to "separate and stop squashing".
The range was launched last week and already the company has sold more than 50,000 pairs in Australia and overseas.
Ashby said the design had attracted a lot of interest in the United States and Europe.
Locally, the design will feature in a major advertising campaign, including a billboard on Sydney's busy arterial highway Parramatta Road.
"We know that the billboard is going to cause a bit of attention and controversy," said Ashby.
The marketing campaign features the slogan: "The new 'wondercup' technology in these attention-grabbing, all-cotton Patriot briefs will have you seriously looking bigger and feeling amazing".








AussieBum is manufactured in Australia with the business run out of the company's headquarters in the innerwest Sydney suburb of Leichhardt.
The brand is sold in some of the biggest department stores in the world including Selfridges and KaDeWe and is distributed to more than 70 countries via internet sales.
In Australia, aussieBum is sold mostly over the internet with the exception of one store in Byron Bay.
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